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Charlotte Screening: Pink Ribbons, Inc.
Thursday, May 3, 2012 from 6:00 PM to 8:00 PM (EDT)
Are you interested in cause-related marketing?
Does someone you know have cancer?
Are you raising money for a nonprofit?
Whether you have a personal interest in breast cancer, non-profit fundraising or cause-related marketing, there's plenty for you to think about in the new documentary film, Pink Ribbons, Inc.
Pink Ribbons, Inc. looks at how the breast cancer movement has moved from activism to consumerism and challenges viewers to rethink their assumptions about the meaning of breast cancer in our society.
Featuring interviews with an array of experts, authors, activists and medical professionals, the film also includes the participation of leading players in breast cancer fundraising and marketing.
After the film, event organizer Tamela Rich will facilitate a panel discussion with these experts:
- Tracy Cook-Brewton, of the Sisters Network Carolinas, Inc., which serves the breast health needs of African-American women, will address the point that breast cancer is marketed as a disease that strikes middle-class Caucasian women. She will provide information about how this affects access to care and treatment.
- Ann Fox, PhD, Associate Professor of English and Gender Studies Concentration Coordinator at Davidson College, is interested in the "prettiness" versus "power" factor of the ubiquitous pink ribbon.
- Neel Stallings, Susan G. Komen for the Cure Outstanding volunteer of the year (2012) and Interim Director of the Charlotte Komen affiliate, will address the role of Komen affiliates, their degree of autonomy from the parent organization and the $11m granted since 1998 in the local area to underserved breast health needs.
- Rosemarie Tong, PhD, Distinguished Professor of Health Care Ethics in the Department of Philosophy and Director of the Center for Applied and Professional Ethics at UNC Charlotte, will speak to the ethical questions raised in the film.
Pink Ribbons, Inc. made its debut at the Toronto International Film Festival. A complete list of American cities where it is being shown is available through First Run Features.
When & Where
Author of Live Full Throttle: Life Lessons From Friends Who Faced Cancer, Tamela is sponsoring this event.
Proceeds from the event will benefit drumStrong, which raises awareness and funds for global cancer organizations.